So, you've landed on this page because you want some quick & dirty video marketing statistics, well you've landed in the right place. But why should you trust me? My name is Stokely, I've worked & owner businesses in the video marketing space across the world for over two decades. My video production company, Trendy Grandad, is a globally recognised social-first & Youtube specialist - we've worked for brands such as National Geographic, Quickbooks & Barclaycard. To cut to the chase - I know video marketing, inside & out. So, lets give you all the 2025 goss shall we!
What is video marketing then?
Well, the term video marketing was coined in early 2000's and it essentially means 'a marketing campaign that uses a video-first approach' - the marketing of videos. Now, in 2025, with the rise of video being astronomic, video marketing is soon becoming one of the most well known types of marketing.
1. 96% of Brands Use Video as a Marketing Tool
The impact of video in advertising has become unmatched. Brands are now placing a greater emphasis on video content within their marketing plans. If you've not got a video marketing content strategy planned out in 2025, then you're going to fall behind!
2. Social Media Videos Generate 1,200% More Shares Than Text and Images Combined
Re-read that digit above, now re-read it again! Astronomical right? So what should you do, you need to enhance interaction by using short videos on platforms like Instagram or TikTok. This pattern underscores the significance of prioritising social media strategies. If you're cynical about social media, bore off.
3. Viewers Retain 95% of a Message When Watched in Video Form
Unless you were born in the 1800 when reading was the only form of gathering information then you don't need to be including so much writing in your marketing strategy anymore, a video will solve that problem for you and you'll be more memorable. In contrast, text content shows a retention rate of only 10%. Such statistics highlight that videos hold a superior position when it comes to engaging audiences. Now hows that for informative insights - sheesh we're too good at this.
4. 87% of Video Marketers See Positive ROI
A carefully crafted video marketing strategy yields significant benefits from your customers. The increase in return on investment is largely influenced by platforms such as YouTube and Instagram. So, you want to get a better return on your investment on your products? Get yourself a video marketing plan!
5. 75% of Consumers Want More Video Content from Brands
Shoppers desire content that appears genuine and captivating. Companies that incorporate videos are effectively responding to the changing preferences of their audience.
6. Video Ads Are the #1 Way Consumers Discover a Brand They Later Purchase From
Again, re-read that statistic for me. Video advertising leads the way in brand awareness. High-performing ads create memorable campaigns & are more likely to chance your consumers behaviour.
7. 59% of Executives Prefer Video Over Text
Yes you read that right, prefer! Executives value the effectiveness of video for presentations and pitches. This applies to digital channels like LinkedIn too. So, if your team believe in video marketing, consume it as their main form of media, then you need to be applying it for your brand!
8. Videos on Landing Pages Increase Conversions by 90%
You heard that right, videos on a website or a landing page increases conversion rate by 80% - isn't that wild? A single video can skyrocket conversion rates for a product or service.Metrics prove the effectiveness of visual storytelling however there is one caveat with this - if your video size is large, this will decrease the speed of your page and increase your bounce rate - you don't want to loose all your website traffic!
We use a video compressor software called clideo to crush our video size but keep the high quality video.Also, the higher resolution your video is shot in, the more data it will keep when you your crush it down.
9. People Spend an Average of 19 Hours Watching Online Videos Each Week
Isn't that crazy? Consumer behaviour continues to lean towards binge-worthy platforms.This stat underscores the growth of platforms like YouTube. Video consumption is higher than it's ever been, you just have to look at the daily scrolling behavior your children/family are consuming on their phones everyday.
10. 73% of Marketers Say Video Has Become Easier to Produce
Advances in technology and tools make video creation accessible. People with basic skills can create impactful videos on a friendly budget and with limited equipment too. Your video marketing success doesn't come down to money, it comes down to having ideas, solving solutions with your videos & creating and emotional experience for the viewer - thats how you get results!
11. Short-Form Videos Have the Highest ROI of Any Social Media Content
Platforms like TikTok and Reels are changing the video marketing landscape - it's actually wild to see.Trends show audiences prefer bite-sized content. Even if you look at Youtube is pushing shorts, the second largest search engine in the world & in the top ten websites in the world with the most traffic. Think about how you can create impact (70% of your video structure), tell stories and deliver emotion in the shortest amount of time possible - that's the secret to good Youtube shorts!
12. YouTube Is the Most Popular Video Platform With 2.6 Billion Users - 66% of users using it as a search engine!
It remains unmatched for reach, performance, and diverse content. Video marketers continue to prioritize this channel and is one of the reasons as to why Youtube is so succesful and second in line to google in the top ten search enginers in the world! TikTok & chatgpt are also on the rise for online search enquiries - crazy what world we live in nowadays!
13. 88% of People Will Watch a Business Video if It’s Under a Minute
Keep it short for better engagement and audience retention. Metrics & analytics show shorter videos outperform longer formats. 16% of people say they won't even watch marketing videos if they are over 20s long - so, find ways to keep it short and concise!
14. Mobile-First Video Content Dominates Consumer Views
With smartphones leading digital consumption, vertical video is key. Platforms like Instagram Stories thrive on this trend and lots of other platforms are following along too! Half of users say they won't even bother to consume information and will find it elsewhere unless it's presented to them in a video format. So, don't be the industry that is left behind and find ways to integrate mobile first video as part of your overall marketing strategy! Looking for video production services? Contact Trendy Grandad!
15. 91% of Consumers Say a Brand Video Has Convinced Them to Buy
Did you see that digit above? Yes that's right, visual storytelling builds trust and drives sales. Brands that use videos see higher effectiveness. What I still don't understand though is when 'brands don't believe in brand building' - yes you might not see the return like performance marketing, but when you see a figure like this. Surely it's worth it?
16. Live Streaming Grows 15% Year Over Year
Real-time content builds stronger connections with audiences. I see content creators & brands show product demos on TikTok livefor 2-4 hours daily - it's wild and pure grafting! Campaigns incorporating live elements perform better. Now to us that number is wild! If you can't do live video production, you could do online webinars? Internet users still love a webinar, this didn't die at the end of covid - trust me!
17. Personalised Video Content Boosts Conversion Rates by 35%
Personalisation enhances consumer experiences.Tailored videos perform better across all channels. I always think it's better to create seperate videos for seperate problems, audiences and devices. Especially with b2c video!
My thoughts on AI video
As much as I want to hate ai video, some of it I don't mind. I still think 'type to video' has a long way to go, but I'm not entirely against the idea. It feels very similar as to when UGC (User generated content) was on the rise - it has a purpose, for a particular audience. I also love the fact that ai has massively helped my video production businesses in plenty of ways - from using chatgpt to help us in pre-production, to using ai video editing softwares tools - it's help speed up the process in many areas of business! My last thoughts on ai video is that I still think it will be some time before brands & businesses trust it as much as the content creators do.
Authors last thoughts
Hopefully by now you're a video marketing wizard and you have all the video marketing stats you need to convince yourself or colleagues as to why you need a video marketing strategy or at the very least, include some sort of video production in your marketing campaigns. And that's the end of the article, if you would still like some more information please don't hesitate to contact me!
